2020 Mobile Gaming
Apps Report

USER ACQUISITION TRENDS & BENCHMARKS

What a year for mobile gaming apps! Fueled by record levels of app downloads and consumer spend, one-third of the planet’s population will play mobile games this year. That’s 2.6 billion people. Download the 2020 Mobile Gaming Apps Report for valuable user acquisition trends and benchmarks by mobile gaming sub-category, including return on ad spend, YoY trends, and more.

With Retention Data from  appsflyer

 

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Report highlights include:

  • Day 7 and 30 ROAS for Casual, Hyper Casual, Midcore, Hardcore & Strategy, and Social Casino sub-categories
  • Seasonal trends in user acquisition costs & conversation rates
  • Regional insights across North America, EMEA, APAC and LATAM, with deep dives into 7 countries
  • Retention benchmarks by sub-category, region, country and source
  • Practical tips and strategies from leading mobile gaming marketers

2020-gaming-apps-graph

 

Read the report in Chinese, English, Japanese, Korean, Portuguese, or Spanish.

This Report is Based on:

  • iconreportbased-apps-turquiose

    697

    Apps Analyzed

  • iconreportbased-installs-turquiose

    303M

    Installs

  • iconreportbased-firstevent-turquiose

    314M

    First-Time Events

  • iconreportbased-purchases-turquiose

    6.5M

    In-App Purchases

  • iconreportbased-revenue-turquiose

    27.9M

    Customer Revenue