2021

Casual Gaming Apps Report

The State of Play in 2021

2020 was a big year for Casual Games, but question marks hang over the future. Liftoff’s new Casual Gaming Apps Report focuses on unique insights that will help you forge a path through a shifting app ecosystem. Discover our insights and learn about changing player behavior with deep dives into user acquisition metrics by year, geo, and operating system.

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2021-casual-gaming-report-graph

Report highlights include:

  • Essential app acquisition metrics, including CPI and ROAS
  • Genre deep dives comparing Puzzle, Simulation, and Lifestyle games
  • Unique country data from EMEA, APAC, and NAR
  • Ad format usage, from playables to rewarded ads
  • Analysis comparing iOS to Android
Want to learn more about marketing casual gaming apps? Watch our on-demand webinar Post-IDFA UA Strategies for Casual Gaming Apps in 2021.

Read the report in Chinese, English, Japanese, Korean, Portuguese, or Spanish.

This Report is Based on:

  • 2021-casual-gaming-apps-apps

    416

    Apps

  • 2021-casual-gaming-apps-impressions

    340B

    Impressions

  • 2021-casual-gaming-apps-clicks

    5.7B

    Clicks

  • 2021-casual-gaming-apps-installs

    246M

    Installs

  • 2021-casual-gaming-apps-events

    231M

    First-Time Events