2021

Casual Gaming Apps Report

The State of Play in 2021

2020 was a big year for Casual Games, but question marks hang over the future. Liftoff’s new Casual Gaming Apps Report focuses on unique insights that will help you forge a path through a shifting app ecosystem. Discover our insights and learn about changing player behavior with deep dives into user acquisition metrics by year, geo, and operating system.

Fill in the form to read the report

2021-casual-gaming-report-graph

Report highlights include:

  • Essential app acquisition metrics, including CPI and ROAS
  • Genre deep dives comparing Puzzle, Simulation, and Lifestyle games
  • Unique country data from EMEA, APAC, and NAR
  • Ad format usage, from playables to rewarded ads
  • Analysis comparing iOS to Android
Want to learn more about marketing casual gaming apps? Watch our on-demand webinar Post-IDFA UA Strategies for Casual Gaming Apps in 2021.

Read the report in ChineseEnglish, Japanese, Korean, Portuguese, or Spanish.

This Report is Based on:

  • 2021-casual-gaming-apps-apps

    416

    Apps

  • 2021-casual-gaming-apps-impressions

    340B

    Impressions

  • 2021-casual-gaming-apps-clicks

    5.7B

    Clicks

  • 2021-casual-gaming-apps-installs

    246M

    Installs

  • 2021-casual-gaming-apps-events

    231M

    First-Time Events