Japan Mobile App Trends Report 2022

Essential app performance
benchmarks and insights


Japan’s mobile app market saw a burst of growth in the past two years. According to Adjust data, year-over-year growth for app installs across all verticals in Japan increased by 19% from 2020 to 2021.

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With usage climbing, entrants and incumbents alike have an opportunity to capitalize on Japan’s app market. Drawing on data from Japan from 2020 to 2022, Adjust and Liftoff’s Japan Mobile App Trends report provides mobile marketers across industries with an essential overview of new trends, benchmarks, and insights into the region.


Highlights include:

  • Overview of app trends in Japan in the past 2 years
  • Installs and sessions across gaming, e-commerce, fintech, and dating verticals
  • Costs and ROAS breakdowns by platform
  • Top tips from region experts

Read the report in English or Japanese.