Essential app performancebenchmarks and insights
Japan’s mobile app market saw a burst of growth in the past two years. According to Adjust data, year-over-year growth for app installs across all verticals in Japan increased by 19% from 2020 to 2021.
With usage climbing, entrants and incumbents alike have an opportunity to capitalize on Japan’s app market. Drawing on data from Japan from 2020 to 2022, Adjust and Liftoff’s Japan Mobile App Trends report provides mobile marketers across industries with an essential overview of new trends, benchmarks, and insights into the region.