What Is App Bidding?

The Complete Guide to Programmatic Ad Monetization

App bidding represents a dramatic paradigm shift in the world of mobile ad monetization—one that lets publishers reduce operational overhead while maximizing revenue per impression. 

Download our eBook to learn how you can streamline monetization efforts and drive more revenue across your mobile app portfolio.

In this eBook, you'll learn the answers to questions like:

  • What advantages does app bidding have over traditional mobile ad mediation?
  • How much more can publishers earn by switching to app bidding?
  • What best practices should publishers embrace in order to get the most out of app bidding?
  • What does it take to integrate app bidding and how can publishers get started?


This report is available in English, Japanese, and Korean.

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