2022 was a year of profound macroeconomic change. Mobile marketers are grappling with new privacy changes and reduced budgets, but there is cause for optimism. While spending has slowed, ad budgets will likely rebound in the next two years, and advertisers that can continue to spend stand to gain market share.
Ad creative remains one of the key levers for growth for many advertisers. To assist marketers in this pivotal time, our report provides the latest cost and revenue benchmarks by ad format across five verticals: gaming, e-commerce, finance, entertainment, and dating & social.
This year, we look beyond best practices to the trends driving revenue for advertisers now. Drawing on expertise from in-house experts at Liftoff, we explore five trends in depth: extended ad experiences, taking playables beyond gaming, tapping into gaming motivations, longform videos, and user-generated content.
Report highlights include: