Non-Gaming
Ad Monetization Trends Report
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Last year has been a standout year for non-gaming app publishers. Non-gaming apps are set to outpace mobile game revenue share by 2026. While increased consumer spending is grabbing the headlines, the widespread adoption of in-app advertising (IAA) plays a crucial role in driving this spike in revenue growth.
Liftoff’s new report provides a snapshot of the growth of non-gaming ad monetization from our point of view.
Key highlights include:
- Ad revenue growth trends for entertainment, utilities, and music publisher categories
- Ad revenue and eCPM growth in emerging markets
- eCPM breakdowns of new ad formats
- Expert insights on maximizing ad revenue and driving user engagement, without impacting retention
Read the report in English.