After a slowdown in engagement throughout 2022 and 2023, the mobile gaming market is steadily regaining ground—but the landscape is also changing. 

Liftoff and Singular’s 2025 Casual Gaming Apps Report dives into new game mechanics from top casual games, the cost and revenue benchmarks that matter, and the UA and monetization innovations powering growth now.

Discover insights including:

• Cost and revenue benchmarks for casual games from Singular
• Liftoff data on where casual game installs are coming from
• The top casual games in the past 2 years according to GameRefinery data
• The latest UA, monetization, and development trends across casual game genres, as identified by GameRefinery experts