Liftoff and AppsFlyer recently surveyed over 700 mobile marketers from companies across multiple app categories to gauge marketer sentiment about industry health, campaign performance, and new innovations. 

Our new report combines the latest downloads and revenue data from Sensor Tower and AppsFlyer, with a summary of the survey findings to provide a comprehensive look at the mobile marketing industry today. 

Discover insights including:

• Downloads and revenue growth trends for consumer apps and games based on Sensor Tower and AppsFlyer data
• App and game marketer perspectives across all regions on the state of the industry, campaign performance in 2024, and expectations for 2025
• Marketer perspectives on SKAN performance, channels that matter, and the impact of gen AI