The Mobile Marketing Guide for Streaming Apps

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Streaming services are becoming a staple in households across the globe, but they're also facing an increasingly crowded market where growth is harder to come by.
 
To that end, programmatic advertising on mobile can be a game-changer. Liftoff and Kochava’s latest guide details the top strategies for mobile user acquisition and omnichannel measurement to help streaming apps tap into new audiences on an underused channel.
 
Key highlights include:
  • How to activate your first-party data to grow user base
  • Best practices for running user acquisition campaigns on mobile
  • Must-know insights and tips for designing winning ad creative
  • What to measure to see the real impact of your advertising efforts

Read the report in English.