2024 Casual Gaming Apps Report



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The post-pandemic years have been tough for mobile gaming, but casual games are evolving rapidly to adapt to a shifting market.
From new UA strategies to in-game features that target engagement to strategies to maximize monetization,  Liftoff’s new Casual Gaming Apps Report highlights the must-know trends to drive revenue and engage your audience in 2024. 
Discover insights including:
  • UA cost and ROAS benchmarks for casual games by genre, region, and month 
  • The latest genre and feature innovations in casual games identified by GameRefinery analysts
  • The top live event trends supercharging revenue and stickiness for mobile games
  • The must-know in-app monetization strategies implemented in the top casual games



Read the report in English.