In recent years, we’ve seen more and more demand-side players in the app marketing industry embrace supply path optimization (SPO). SPO is a process of evaluating and reducing the number of intermediaries to offer advertisers more direct pathways to ad supply. While a lot has been written about SPO, many advertisers still have questions about how it works on mobile.
To help, we’ve put together a guide that provides an overview of SPO in programmatic ad buying.
Learn about:
- The app-marketing ecosystem with in-app bidding
- The benefits of SPO for advertisers
- Liftoff's unique approach to SPO
