Did you know that midcore games now make up 35% of US gaming revenue on iOS? Midcore titles have higher barriers of entry for new players, but they also have a more engaged audience and often, more monetization streams. As top gaming IPs become top mobile titles, AAA game studios are taking note and making mobile a priority. We expect this trend to continue as the category gains momentum in the coming year.
Liftoff’s 2023 Midcore Gaming Apps Report makes it easier for midcore marketers and game developers to get the most from their apps. We break down the essential ad cost and ROI benchmarks. Our experts at GameRefinery also provide an overview of the top games in the midcore category and the year’s must-know gameplay and monetization trends.
Report highlights include:
- Cost per install (CPI) breakdowns by platform, month, and region
- Return on ad spend (ROAS) breakdowns by platform, month, and region
- An overview of the top games in the midcore market
- Innovations in monetization and gameplay for midcore games analyzed by GameRefinery’s industry-leading analysts