2023 Casual Gaming Apps Report

2023 is a pivotal year for the mobile gaming industry. To adapt in a volatile economic environment, game developers are pivoting their business strategies. Instead of scaling quickly, developers are prioritizing incremental revenue growth and long-term profits.

To get the best value from ad spend, gaming marketers need to meet their audience where they are. This year, in addition to our annual breakdown of cost and ad revenue benchmarks, Liftoff’s 2023 Casual Gaming Apps Report takes an inside look at which mobile gaming genres and subgenres are driving installs and the casual gaming trends that are making a splash. 

Report highlights include:

• Cost per install (CPI) breakdowns by platform, month, and region
• Return on ad spend (ROAS) breakdowns by platform, month, and region
• In-depth analyses of where gaming installs come from by category and subgenre 

• 3 must-know casual gaming trends identified by GameRefinery’s industry-leading analysts

Want to learn more? Watch our on-demand webinar "Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players."