2020 Mobile Finance
Apps Report

USER ACQUISITION TRENDS & BENCHMARKS

In 2019, consumers accessed finance apps over one trillion times. Investment in finance apps is also seeing record growth. In the first three quarters of 2019 alone, finance apps raised more than $3 billion in venture funding. It’s a dynamic driving a global arms race as fintech companies, neobanks and super apps compete for audience and market share.

Download the 2020 Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie, to get the latest insights on mobile finance apps.

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Read the report in English, Spanish, Portuguese, Chinese, Japanese or Korean.

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Report highlights include:

  • Market and consumer behavior trends
  • Cost & conversion rates for first-time installs, registrations and post-install activations
  • User acquisition trends across platforms, regions and seasons
  • Regional trends across APAC, EMEA and North America

Want to learn more about marketing finance apps? Watch our talk show Show Me the Money: Growth Strategies for Finance Apps.

This Report is Based on:

  • apps

    117

    Apps

  • impression

    22B

    Impressions

  • clicks

    382MM

    Clicks

  • installs

    7MM

    Installs

  • first-events

    5MM

    Post-Install Events