2019 Edition

Mobile Finance Apps

Trends & Benchmarks


Over the past 5 years, adoption of finance apps has rocketed 354%, making apps the “channel of choice” for consumers to manage their finances. The number of sessions has also surged with usage as high as 10x per week in some markets.

Download the 2019 Mobile Finance Apps Report to get the latest insights on mobile finance apps including user acquisition costs, conversion rates and consumer engagement trends.

Access the report in Japanese or Spanish.

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In collaboration with Leanplum, the 2019 Mobile Finance Apps Report equips finance app marketers with the latest insights and trends to help you acquire audiences that are both highly engaged and profitable. The report draws from Liftoff and Leanplum internal data from January 2018 through December 2018, spanning 10 billion ad impressions across 2.7 million app installs. Highlights include:

  • Cost & conversion rates for first-time installs, registrations and post-install activations
  • User acquisition trends by month, platform and gender
  • Regional trends across APAC, EMEA and North America
  • Retention metrics by regions, platforms and verticals

Want to learn more about marketing finance apps?

If you want to learn more about the data highlighted in the report, watch our on-demand webinar 2019 Finance Apps: Trends and Benchmarks.


Access the report in Japanese or Chinese