The Marketers Guide to Mobile Attribution Tracking

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An in-depth look at how mobile attribution tracking works and the leading 3rd party tracking services.

Format: PDF

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Get smart with your data. Master the art of mobile attribution tracking.

Running a mobile app install campaign is easy. The hard part is understanding which ad creative, networks and segments perform best to drive installs and post-install engagement.

Data-driven marketers know that not all installs are equal. Proper attribution helps determine which channels and partners are delivering installs that monetize.

The latest guide from Liftoff provides a detailed look at mobile attribution tracking services and the major services, helping marketers get the most out of their app install campaigns.

Inside the guide:

  • How attribution tracking works
  • Network provided vs 3rd party attribution services
  • Device IDs and attributing installs
  • The importance of post-install event tracking
  • 3rd party attribution tracking services

Download The Marketers Guide to Mobile Attribution Tracking