Get smart with your data. Master the art of mobile attribution tracking.
Running a mobile app install campaign is easy. The hard part is understanding which ad creative, networks and segments perform best to drive installs and post-install engagement.
Data-driven marketers know that not all installs are equal. Proper attribution helps determine which channels and partners are delivering installs that monetize.
The latest guide from Liftoff provides a detailed look at mobile attribution tracking services and the major services, helping marketers get the most out of their app install campaigns.
Inside the guide:
- How attribution tracking works
- Network provided vs 3rd party attribution services
- Device IDs and attributing installs
- The importance of post-install event tracking
- 3rd party attribution tracking services