In partnership with ![AppsFlyer](https://info.liftoff.io/hubfs/AppsFlyer.svg)
2023 has been a turbulent year to date. But as inflation rose and fears of a global recession spread, subscription-based apps have remained relatively stable. Despite navigating privacy changes and declines in acquisition spend and non-organic installs (NOI), subscription apps have seen overall consumer spend rise.
If the trend does continue, app developers can breathe a sigh of relief. Subscription-based monetization strategies provide predictable revenue, make testing and optimization easier, and ultimately lead to greater profitability.
To learn more about install, user spending, and post ATT-trends, as well as insights from Mobile Heroes managing subscription apps, download The 2023 State of App Marketing for Subscription Apps report from Liftoff and AppsFlyer today.
Report highlights include:
- Subscription app install, non-organic install, and revenue data
- Trends across platforms, regions, and categories
- Unique SKAdNetwork and ATT insights
- Must-read insights from Mobile Heroes managing subscription apps
![Appsflyer-subs-apps-report-cover-GG-v02 Appsflyer-subs-apps-report-cover-GG-v02](https://info.liftoff.io/hs-fs/hubfs/Appsflyer-subs-apps-report-cover-GG-v02.png?width=1546&height=2000&name=Appsflyer-subs-apps-report-cover-GG-v02.png)