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2023 has been a turbulent year to date. But as inflation rose and fears of a global recession spread, subscription-based apps have remained relatively stable. Despite navigating privacy changes and declines in acquisition spend and non-organic installs (NOI), subscription apps have seen overall consumer spend rise.
If the trend does continue, app developers can breathe a sigh of relief. Subscription-based monetization strategies provide predictable revenue, make testing and optimization easier, and ultimately lead to greater profitability.
To learn more about install, user spending, and post ATT-trends, as well as insights from Mobile Heroes managing subscription apps, download The 2023 State of App Marketing for Subscription Apps report from Liftoff and AppsFlyer today.
Report highlights include:
- Subscription app install, non-organic install, and revenue data
- Trends across platforms, regions, and categories
- Unique SKAdNetwork and ATT insights
- Must-read insights from Mobile Heroes managing subscription apps