Guide to Scaling
Mobile Apps

Liftoff's 2022 Guide to Scaling Mobile Apps Overseas gives you the insights you need to scale internationally.



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We interviewed Mobile Heroes across multiple verticals with extensive experience taking their apps global. Discover how you can conquer new markets with your app by downloading the report today.

Report highlights include:

  • Top challenges to scaling your app abroad—and how to tackle them
  • How to identify new markets to maximize revenue
  • Insider tips for a successful soft launch
  • Best practices for localizing your app
  • How Liftoff + Vungle can help you succeed

You can also read the report in Chinese.

This report features tips and insights on launching your app overseas from our Mobile Heroes:

Jasmine Jiang

Jasmine Jiang
Director of
User Acquisition

Avia Games

Kevin Wang

Kevin Wang
Head of
Overseas Markets

Asia Innovations

Roven He

Roven He
Senior Performance
Marketing Manager


Crystal Guo

Crystal Guo
Head of
User Growth

Higgs Studio