2020 Mobile Shopping
Apps Report

UA TRENDS & BENCHMARKS

Shopping in the digital realm is growing nearly 5x faster than physical store sales. Mobile is the main driver, set to generate three-quarters of all ecommerce transactions by 2021. The pace of mobile commerce growth is impressive, and its reach is phenomenal.

Download the 2020 Mobile Shopping Apps Report, in partnership with mobile measurement provider Adjust, to get the latest insights on mobile shopping apps.

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Read the report in English, Chinese,  Japanese, Korean, Portuguese, or Spanish.

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Report highlights include:

  • Cost & conversion rates for first-time installs, registrations and purchases
  • User acquisition trends across platforms, regions and seasons
  • User retention trends for Days 1-30
  • Regional trends across APAC, EMEA, LATAM and North America
  • A review of costs, conversion and retention rates across Brazil, Japan and the U.S.

Want to learn more about marketing shopping apps? Watch our on-demand webinar Retail Therapy: Marketing Shopping Apps in 2020.

This Report is Based on:

  • apps

    129

    Apps

  • impression

    53B

    Impressions

  • clicks

    558M

    Clicks

  • installs

    10M

    Installs

  • first-events

    2M

    First-Time Events