Report highlights include:
- Cost & conversion rates by ad formats (banner, interstitial, video & native)
- Ad performance trends across operating systems and regions
- Costs & conversion rates across dating, finance, shopping, gaming and more
- Seasonal trends by ad format
- Creative A/B testing tips by leading Mobile Heroes
For more, watch our on-demand candid conversation on mobile ad creative best practices with leading app marketers, The Art and Science of Building a Performance Design Team.