Mobile Ad
Creative Index

2020 PERFORMANCE TRENDS & BENCHMARKS

Videos and banners and interactives, oh my! While some ad creatives are making a comeback, others are making a splash. Download the 2020 Mobile Ad Creative Index for a deep dive into ad format performance trends and benchmarks.

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report-2020-adcreative

Report highlights include:

  • Cost & conversion rates by ad formats (banner, interstitial, video & native)
  • Ad performance trends across operating systems and regions
  • Costs & conversion rates across dating, finance, shopping, gaming and more
  • Seasonal trends by ad format
  • Creative A/B testing tips by leading Mobile Heroes

For more, watch our on-demand candid conversation on mobile ad creative best practices with leading app marketers, The Art and Science of Building a Performance Design Team.

This report is based on:

  • apps-orange

    1,395

    Apps Included

  • impression

    353

    Impressions (B)

  • clicks

    4.86

    Clicks (B)

  • installs

    189

    Installs (MM)

  • first-events

    245

    First Time Events (MM)

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