2019 Edition

Southeast Asia Mobile App Engagement Report

With a population of 650 million people (nearly double that of North America), Southeast Asia is home to the world’s most engaged mobile users. The 2019 Southeast Asia Mobile App Engagement Report uncovers the intricacies and opportunities for app marketers in this growing region.

Included in the report are the latest mobile user acquisition benchmarks in Southeast Asia including average cost per install and in-app conversion rates, engagement by platform and a deep-dive into Gaming and Shopping. The report also includes app retention data from our friends at Adjust.

Read the report in Bahasa or Chinese.

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User acquisition trends & benchmarks.

The 2019 Southeast Asia Mobile App Engagement Report draws from 12 months of Liftoff campaign data, throughout the region including Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam, offering insights into:

  • Costs and conversion rates for in-app registrations, subscriptions, and purchases
  • Engagement by platform (iOS and Android)
  • Seasonal trends and comparison with the rest of APAC
  • Shopping and Gaming apps trends and benchmarks