2019 Edition

Mobile Shopping Apps

User Acquisition Trends and Benchmarks

In 2018, mobile shopping app downloads grew 10% to 5.70 billion. And consumers spent a total of 18 billion hours using shopping apps, up 45% from 2016. Consumers aren't just spending more time in shopping apps. They are also spending more money. In 2019, mobile commerce transactions are set to overtake e-commerce transactions. And by 2022, mobile commerce sales are projected to reach $423.24 billion in the U.S. alone.

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Download the 2019 Mobile Shopping Apps Report to get the latest insights on mobile shopping apps engagement.

The report provides insight into global trends in shopping app including:

  • User acquisition costs and conversion rates
  • Engagement by shopping app sub-categories including brand commerce, marketplace and value-add apps
  • Seasonal trends
  • Global, regional and country-specific trends
  • Shopping app trends in Germany, Indonesia, Japan, the U.K, and the U.S


Access the report in English, Chinese, Indonesian, Japanese, Korean, or Portuguese.

The report draws from Liftoff and Adjust internal data from April 2018 through March 2019, spanning 90 billion ad impressions, 13.6 million app installs and 3.9 million post-install events.

For an in depth discussion on marketing shopping apps, watch our on-demand Marketing Shopping Apps: Strategies From Marketing Experts webinar. 


Access the report in Japanese or Chinese