Based on Liftoff internal data, a survey of over 300 app marketers, and data from our partners including Adjust, AppsFlyer and Apptopia, this report provides a unique view into the biggest trends of a growing mobile App Economy. Highlights include:
- Overall App Economy growth trends
- App category growth across app stores (iOS & Android)
- Year-over-year trends in UA costs and conversion rates
- Retention rates across app subcategories, regions & countries
- Current state of mobile ad fraud
For an in-depth discussion around the state of the App Economy with industry experts from Ibotta and Clover, watch our on demand webinar Mobile App Trends: Analysis of the App Ecosystem.