2019

Mobile App
Trends Report

A GROWING MOBILE ECONOMY

The global App Economy is firing on all cylinders, with consumer app store spending projected to reach an incredible $156 billion in 2023. Mobile apps are continuing the march towards dominance of the advertising industry.


Download the 2019 Mobile App Trends Report for a look at the broader mobile App Economy growth trends and benchmarks. For the first time ever the report features an analysis from a survey of 300 mobile app marketers, including app marketers’ re-engagement strategies, marketing mix composition and their biggest challenges.

Also get the report in Chinese or Portuguese

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report-2019-mobile-app-trends

Based on Liftoff internal data, a survey of over 300 app marketers, and data from our partners including Adjust, AppsFlyer and Apptopia, this report provides a unique view into the biggest trends of a growing mobile App Economy. Highlights include:

  • Overall App Economy growth trends 
  • App category growth across app stores (iOS & Android)
  • Year-over-year trends in UA costs and conversion rates
  • Retention rates across app subcategories, regions & countries
  • Current state of mobile ad fraud

For an in-depth discussion around the state of the App Economy with industry experts from Ibotta and Clover, watch our on demand webinar Mobile App Trends: Analysis of the App Ecosystem.

This Report is Based on:

  • app-trends1

    992

    Apps

  • app-trends2

    349

    Impressions
    (B)

  • app-trends3

    5.35

    Clicks
    (B)

  • app-trends4

    128

    Installs
    (MM)

  • app-trends5

    21.4

    First Time Events
    (MM)

  • app-trends6

    76.6

    Total Post-Install
    Events (MM)

Access the report in Japanese or Chinese