Master the art of mobile ad creative.
The average person is exposed to 5,000 ads a day, online and off. To be relevant, marketers need data and technology to gauge people’s context, and human creativity to craft the message that resonates. The data in this first ever report from Liftoff highlighting ad costs and engagement by ad creative format will help you benchmark your mobile ad creative performance and plan your strategy in 2019.
- Cost & conversion rates by ad format (banner, interstitial, video, interactive & native)
- Ad performance trends by month and operating system
- Best practices for designing ad creatives
- Tips for optimizing performance with A/B testing