2018 Edition

Mobile Shopping Apps Report

User Acquisition Trends & Benchmarks

Shopping apps are the second fastest growing app category as shoppers rapidly switch from brick-and-mortar to mobile. In 2017 alone, the shopping app category grew 54%. 

Download the 2018 Mobile Shopping Apps Report for the latest industry user acquisition trends & benchmarks, including costs, conversion rates and time to convert throughout the entire shopping app funnel.

Fill in the form to read the report


Master the art of marketing mobile shopping apps.

The 2018 Mobile Shopping Apps Report arms mobile shopping app marketers to know when and how to market their app most effectively. It draws from Liftoff internal data from April 2017 through April 2018, spanning 58.1 billion ad impressions across 10.2 million app installs, and 1.8 million first registrations and purchases. The report sheds light on:

  • Cost & conversion rates for first-time installs, registrations and purchases
  • Analysis by month, platform, and gender
  • Regional trends across APAC, EMEA, LATAM and North America
  • Average time from install-to-purchase 

Want to learn more about marketing shopping apps?

Watch our on-demand webinar where we cover the biggest insights from the report. We analyze the data as well as offer strategies for acquiring more engaged mobile shoppers.