2018 Edition

Mobile Gaming Apps Report

User Acquisition Trends & Benchmarks

As of July 2018 more money has been spent on gaming than any other kind of entertainment on the planet. In fact, mobile games will account for a whopping 72% of total global app revenues, or $58.1 billion, by 2020.

Download the 2018 Mobile Gaming Apps Report for the latest industry user acquisition trends & benchmarks, including costs, conversion rates, demographics and seasonal trends.

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Master the art of marketing mobile gaming apps

The 2018 Mobile Gaming Apps Report equips gaming app marketers with what you need to make data-informed decisions, ensuring you acquire audiences that are both high-value and highly profitable. The report draws from Liftoff internal data from June 2017 through May 2018, spanning 47 billion ad impressions across 15 million app installs. Highlights include:

  • Cost & conversion rates for first-time installs, registrations and in-app purchases
  • UA trends by month, platform, gender and gaming categories
  • Regional trends across APAC, EMEA, LATAM and North America
  • Creative best practices on rewarded video 

Want to learn more about marketing gaming apps?

Watch our on-demand webinar where we cover the biggest insights from the report. Joined by seasoned gaming app marketers, we analyze the data as well as offer strategies for acquiring more engaged mobile gamers.


Access the report in Japanese or Chinese