2018 Edition

Dating Apps Report

User Acquisition Trends and Benchmarks

An explosion of dating apps is driving big revenues around the world, but it's also fueling increased competition for users.

Download the 2018 Mobile Dating Apps Report which equips marketers to make data-informed decisions, ensuring their app attracts users in today's quickly changing and highly competitive dating app market.

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Liftoff Dating Apps Report

Master the art of marketing mobile dating apps.

Whether users are looking for a flirt, a date, or a lifetime companion, just about everyone seems to have joined the party. But it's not all good news. More apps and more users drives more competition--and puts more pressure on app marketers to be smarter about how they acquire, engage and retain large numbers of users.

The 2018 Mobile Dating Apps Report draws from Liftoff internal data from December 1, 2016 through Dec 1, 2017. This data spans nearly 12 billion ad impressions across 4.4 million app installs. Inside the report you will learn about the costs and engagement rates associated with marketing mobile dating apps, including:

  • Dating app cost and conversion rates: install, registration and subscription events
  • Break down of data by platform (iOS and Android)
  • User demographic (gender) trends
  • Regional trends (North America, LATAM, EMEA and APAC)
  • Important seasonal trends

Want to learn more about marketing dating apps?

Watch our "Dating Apps: Trends and Benchmarks" webinar where we cover effective strategies, industry trends and benchmarks for marketing dating apps.

Access the report in Japanese or Chinese