Drive usage, boost loyalty and increase revenue.
The burgeoning global App Economy has produced more opportunities than ever to interact with users and influence their actions. The data and insights contained in this report will help turn every session into an opportunity that will allow you to drive usage, boost loyalty and ultimately increase revenues. The report covers:
- Average CPIs, CPAs and conversion rates for App Installs, Registrations, Reservations, In-App Purchases, Purchases, and Subscriptions
- Data broken down by gender and operating systems
- Important seasonal trends
- Insights across all major app categories
- Regional trends (North America, LATAM, EMEA and APAC)
- Retention data across regions, platforms, and verticals