When spring is in the air, dating app engagement increases
Whether you're a marketer or a single looking for love, warmer seasons increase your chances of gaining a new customer or finding a date.
Download the Mobile Dating Apps Report to learn when users are most likely to subscribe to a dating app, why the month of April gives men the best odds of finding a date, and which months are best to spend on user acquisition.
Highlights from the report:
- Daters are 2.3 times more likely to subscribe to a dating app in the spring than the rest of the year
- The average cost per subscription was 51.8% less in the spring
- Men install dating apps 1.9x more often than females in the weeks leading up to Valentine's Day
- 70% of women who installed a dating app in April also created an account