• Liftoff Mobile Dating Apps Report
Download the Mobile Dating Apps report for the latest industry benchmarks and insights.
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When spring is in the air, dating app engagement increases

Whether you're a marketer or a single looking for love, warmer seasons increase your chances of gaining a new customer or finding a date.

Download the Mobile Dating Apps Report to learn when users are most likely to subscribe to a dating app, why the month of April gives men the best odds of finding a date, and which months are best to spend on user acquisition.

Highlights from the report:

  • Daters are 2.3 times more likely to subscribe to a dating app in the spring than the rest of the year
  • The average cost per subscription was 51.8% less in the spring
  • Men install dating apps 1.9x more often than females in the weeks leading up to Valentine's Day
  • 70% of women who installed a dating app in April also created an account