Beginner's Guide to
Mobile Attribution Tracking

Mobile app marketers know that not all installs are equal. Proper attribution helps determine which channels and partners are delivering installs that monetize. The Beginner's Guide to Mobile Attribution Tracking provides a detailed look at many facets of mobile attribution tracking.

Download the guide

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Get smart with your data.

User acquisition is one of the most important aspects of app marketing. Mobile attribution tracking tools allow you to see not only where downloads are coming from, but analyze what users are doing once they install your app. With this information, smarter decisions about where to spend your advertising dollars can be made.

Inside the guide:

  • The challenge of marketing mobile apps

  • How attribution tracking works

  • The benefits of mobile attribution tracking

  • Device IDs and attributing installs

  • The importance of post-install event tracking

  • 3rd party attribution tracking services