2017 Edition

Mobile Subscription Apps Report

User Acquisition Trends and Benchmarks

The rise of mobile subscription apps has improved the overall health of the entire App Economy. In fact, it's forecasted this surge will result in revenue for non-game apps to reach $33.8 billion in 2021. 

Download the 2017 Mobile Subscription Apps Report to help make data-informed decisions and ensure that your subscription app stays top of mind when users are ready to click "Subscribe."

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Master the art of marketing mobile subscription apps.

The 2017 Mobile Subscription Apps Report draws from Liftoff internal data from June 1, 2016 through June 1, 2017. This data spans over 1+ billion ad impressions across 14+ million clicks and 520K+ app installs. Inside the report you will learn about the costs and engagement rates associated with marketing mobile subscription apps, including:

  • Cost of installs and app subscriptions
  • Data broken out by month, platform (iOS and Android) and gender
  • Unique comparison across subscription cost categories
  • Average time-to-subscribe across subscription cost categories

Want to learn more about marketing subscription apps?

View our on-demand webinar "Subscription Apps: Trends and Tips for Successful Marketing" where we cover the best strategies, trends, and tips for marketing shopping apps with Match.