Benchmark your app against the competition.
Apps are always accessible and users are reaching to them according to their own timetable - not one that necessarily revolves around seasons or specific times of the year. This observation dovetails with Liftoff data. This Index overlays acquisition costs with conversion rates to pinpoint areas of opportunity throughout the year when marketers can get value for money. The Index includes:
- Average CPIs, CPAs and conversion rates for App Installs, In-App Purchases, Purchases, Registrations, Reservations and Subscriptions
- Data broken down by gender and operating systems
- Important seasonal trends including windows of opportunity
- Insights across six major app categories: Dating, Finance, Gaming, Shopping, Travel and Utility
- Regional trends (North America, LATAM, EMEA and APAC)